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It’s All about the Relationship: Interviews with the Experts on How Digital Product Companies Can Use Social Media - Delaney J. Kirk
https://www.igi-global.com/chapter/all-relationship-interviews-experts-digital/47280
Using Social Media to Build Brand Loyalty: Insights from the Designer Shoe Industry - Delaney J. Kirk
http://faculty.cbpa.drake.edu/dmr/0101/DMR010107R.pdf
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